Good Dogg Beverage was proud to spend the weekend in Greenfield, MA showcasing its brand to the region while being the exclusive hard seltzer at The Green River Festival. The Green River Festival is Western Massachuesett’s most coveted music event. Held from June 24-26 this eclectic mix of music, camping and family fun attracts a wide variety of fans from across New England.
The Green River Festival, which just marked its 35th anniversary this June, features a stellar lineup of over 30 acts on three stages, the best in regional cuisine, alcoholic beverages, handmade crafts at The Makers Market, a variety of musical performances and activities, and more! Headliner shows included Guster, Lake Street Dive, and Father John Misty.
Good Dogg Meets Green River
Good Dogg was excited to serve our premium, hard seltzers to festival goers all weekend long. Our flavorful, refreshing seltzers were perfect for a hot day of singing, dancing, and drinking! Our team had a blast sampling and selling our hard seltzers and merchandise alongside our distributor Berkshire Brewing Company. 100% of the profits from merchandise were donated to Diggity Dogs Service Dogs which is located in Greenfield, MA.
Good Dogg Seltzer was such a hot commodity amongst the crowd, that we sold out by Saturday (Luckily, we were able to restock and keep the pawty going the rest of the weekend)! Festival goers were also able to enjoy our shaded tents, which were perfect for lounging and taking a break from the sun.
Although the heat made it so that we didn’t bring the dogs with us, it was a unique opportunity to spend quality time with the fosters and leadership of Diggity Dogs Service Dogs. We learned so much about the wonderful college graduates that have helped foster and train service dogs for so many people!
Our team loved getting to meet so many new faces and spread our philanthropic mission behind what we do. Our premium hard seltzer was a hit with everyone who tried it! We loved seeing those bright Good Dogg tie-dye t-shirts in the crowd throughout the weekend as we continue through the Good Dogg Days of Summer! We are so grateful to have been able to participate in such a special event and spread awareness for our brand and vision.