Our Story

Good Dogg’s founder, Tony Venturoso, has been in the beverage industry for over 20 years. He has always had a passion for developing a better-tasting and better-for-you beverage.

When Tony was diagnosed with leukemia in 2016, he was committed to maintaining a healthy lifestyle while fighting the disease.

While in the treatment process, Tony met the handler of a therapy dog that would come to the hospital. This encounter allowed him to learn more about therapy dogs and how they were used to bring positivity and joy amid challenging moments.

Tony was inspired by these interactions and wanted to combine his passion and expertise for healthy beverages and his new-found purpose for service dogs through our purpose-driven brand, Good Dogg Beverage.

Good Dogg is proud to partner with amazing charity organizations such as Make-a-Wish, Diggity Dogs, H.A.L.O No-Kill Shelter, Canines for Disabled Kids, and KIF1A. We donate a portion of beverage profits, and 100% of merchandise profits, to these organizations to sponsor the fantastic causes they support.