2022: A Good Year for Good Dogg
2022 was a monumental year for Good Dogg. It was filled with learning, growth, and impact. We’ve hit tremendous milestones on our journey to disrupt the hard seltzer market with a great-tasting, high-quality beverage that gives back to the community.
Let’s dig into a recap of 2022!
Product Launch
After spending years crafting a hard seltzer using only premium ingredients, we gave the seltzer community what they have been asking for: a refreshing, fruit focused beverage with 0g carbs, 0g sugar, lower carbonation, and only 90 calories!
Our Premium Hard Seltzer began production, and just a few short weeks later Good Dogg hit the shelves in retail stores and on-premise locations! Throughout 2022, Good Dogg expanded to Rhode Island, Connecticut, Massachusetts, and New Jersey.
Event Activations
Festivals, galore! We hitched up the iconic Good Dogg VW Bus and traveled to a variety of events to introduce people to the Good Dogg brand.
From The Big E, to Brew at the Zoo. From Seltzerland, to the Norwalk Oyster Festival, and so many more! We had so much fun serving up our Premium Hard Seltzer samples, handing out some Good Dogg swag, chatting with folks about our purpose-driven brands mission, and of course, hanging out with some good dogs.
Athletic Ties
Here at Good Dogg, we have had the honor of teaming up with some amazing athletes that are so passionate about the Good Dogg mission. With their help, we have been able to spread our story across new communities.
We attended the Travelers Championship at TPC River Highlands in Cromwell, CT and were able to cheer on pro-golfers and Good Dogg lover, Kelly Kraft and Sam Ryder. Thank you, Kelly and Sam, for your dedication to our cause and for helping us to extend our impact.
Good Dogg also sponsored the iconic 8th Hole at the MVP Open, with the help of pro-disc golfer, Missy Gannon. A huge thank you to Missy, the MVP Open, and to the entire disc golf community for welcoming Good Dogg and helping us to give back to our mission.
Charity Event Sponsorships
Good Dogg had the privilege of sponsoring some incredible community fundraisers that give back to causes we are dedicated to. We are proud to help spread the mission of organizations making such significant impacts on their communities.
Sips to Save Lives is an amazing fundraiser for the no-kill shelter, Last Hope K9 Rescue, in Boston, MA. We were able to sponsor this annual event, which helps them continue their mission to save dogs in need. This year, they raised a record-breaking $187,305!
The BrAvery For Avery Golf Tournament raised money for the BrAvery For Avery Foundation. Their foundation provides funds that go directly to Krabbe Connect, an advocacy group providing resources and information for families affected by Krabbe Disease.
Good Dogg also had the honor of participating in the Make A Wish Foundation® Wine & Wishes event in Providence, Rhode Island. We feel so fortunate to have had the opportunity to help this incredible foundation raise funds and awareness for children with critical illnesses.
Leverage The Beverage™ Impacts
All of the work put in throughout the year is in pursuit of furthering our mission to give back. A portion of every case sold, and 100% of all merchandise profits, are donated to our Leverage The Beverage™ Program. Through this program, we provide service dogs and support to families of children with rare diseases. With the help of our amazing charity partners, we are proud to have been able to make an impact on the lives of others.
H.A.L.O. No-Kill Rescue provides a safe haven where extraordinary measures are taken to save homeless pets, and protect them from abuse and neglect. In 2022, H.A.L.O. rescued Romeo, a Pit Bull Mix found in very poor condition on the side of the road. Good Dogg was able to sponsor his life-saving surgery. Thanks to an incredible medical staff, he has successfully completed treatments and has now found his forever home!
Diggity Dogs Service Dogs expertly breeds and trains medical alert, psychiatric, and mobility service dogs to be placed with human companions in need. Good Dogg teamed up with Diggity Dogs and was able to sponsor some of these highly skilled service dogs in training. This year Teddy, the first Good Dogg-sponsored pup to undergo service dog training, has been selected to be a sire in the Diggity Dogs breeding program and will continue to also work as a therapy/facility dog for children in need.
Canines for Disabled Kids is an organization that helps families find the perfect service dog based on their child’s needs. Through CDK, Good Dogg was able to provide a $5,000 scholarship for a young girl named Asher to receive her service dog earlier. Asher has suspected Mitochondrial Disease, and her service dog, Gatsby, is able to assist her with mobility, alert to oncoming nausea and pain spikes, provide pain-relieving pressure, and retrieve medications and assistance in the event of an emergency.
KIF1A.org works to improve the quality of life of families with children who are affected by KIF1A Associated Neurological Disorder (KAND). With the help of KIF1A, Good Dogg was able to sponsor care packages sent out to people with this illness on Rare Disease Day. Part of the package included a new sidekick for the superheroes of the KIF1A community in a stuffed dog named, of course, Teddy!
That’s a Wrap
2022 was an unforgettable year for everyone here at Good Dogg, and we couldn’t have accomplished all that we did without the support of so many incredible people and organizations who have helped us along the way.
We are so excited about all the things to come in 2023. As our brand continues to grow, we intend to reach more families and dogs in need through our Leverage The Beverage™ program, expand to new regions of the US, and possibly even extend our product line with some new beverages… We’ll see!
