Uniting Generations with a Purpose-Driven Brand

Good Dogg Beverage is breaking the mold on traditional hard seltzer marketing by targeting multiple generations and backgrounds through Charitable Drinking™.

When you think about hard seltzers, what do you picture? A millennial summer trend that will disappear just as fast as it exploded in popularity? A bunch of 22 year olds hitting the club? In the words of Lee Corso, “Not so fast, my friend!”

The hard seltzer market has proven that it is here to stay, and not just with millennials. People of all ages (21+) are enjoying hard seltzers as a lighter, refreshing alternative to your typical beer or cocktail. Good Dogg Premium Hard Seltzers stand out from the pack by uniting people from a range of generations and backgrounds for a common cause: helping to support families and dogs in need.

Introducing Charitable Drinking™

Good Dogg Beverage is a purpose driven brand that takes Charitable Drinking™ to a whole new level. The Leverage the Beverage™ program is our philanthropic movement aimed at enhancing life for kids with rare diseases by helping to pair them with service dogs. A portion of the profits from every can of hard seltzer sold, and 100% of the profits from all merchandise sold, are donated to help cover the extreme cost of training, feeding, and providing veterinary care to the service dogs. We utilize an extensive partnership network not only to help dogs get trained, but provide finances for families to purchase these dogs as well.

In addition to that, Good Dogg aims to help rescue dogs at animal shelters find their forever home. We partner with regional animal shelters to promote adoptions, and cover the cost of medical expenses to decrease the euthanasia rates.

So whether you are the 23 year old seltzer fanatic at a tailgate, mom who just got her kids to bed after a long day, or a 63 year old biker dude who loves his dog and is switching to hard seltzer, everyone can agree that you enjoy your drink a little bit more when you know you are helping kids and dogs! Together, let’s take drinking seltzer to a whole new level, through Charitable Drinking™ with Good Dogg Premium Hard Seltzer. Drink with a purpose!